Effective Retail Display Packaging Solutions

The retail industry is fiercely competitive, with hundreds of products vying for attention on store shelves. Now more than ever, how you package your consumer product is a huge factor in making a sale. Packaging your retail items with clear, glossy polyolefin shrink film enhances their shelf appeal and helps you score more sales. With over 30 years of experience servicing the packaging industry, Folene Packaging offers you the highest-quality retail packaging film solutions.

Choosing the Right Type of Retail Packaging

Weighing the pros and cons of different packaging types.

Common Retail Packaging Materials

Corrugated boxes, rigid boxes made of cardboard, paperboard, or chipboard

  • Obscures product from consumer view
  • Consumes more warehousing and pallet space
  • Increase package weight and shipping costs
  • Not tamper-evident
  • Higher cost-per-pallet of packaging materials
  • Consumes more energy to recycle
  • Not necessarily FDA/USDA approved

Benefits of Retail Packaging Film

Retail display films have several clear advantages in packaging. Here are some of the benefits of using retail packaging film for your products:

plastic packaging machinery

Enhances product visibility with 360-degree product display

Improves customer perception of the product as premium quality

Creates a tamper-evident seal for safety, hygiene, and warranty

Aesthetically unitizes multipacks and promotional items

Protects product integrity

Prolongs perishable product shelf life

FDA and USDA approved

Reduces shipping and warehousing costs

Recyclable and environmentally friendly

Cost-effective packaging material

Enhance Product Appearance with Quality Polyolefin Film

Consumer behavior studies show that shoppers perceive shrink-wrapped items as higher-quality products. Packaging retail items with premium-quality clear plastic film enhances shelf appeal and can help increase sales. Retail film offers consumers a complete, unobscured view of the product before they purchase, lending itself to satisfied customers and less product returns.

Protective Retail Packaging Products

Protect your products from contamination and extend the shelf life of perishable items with a layer of premium protective film. Instantly create a tamper-evident seal to ensure quality control and integrity of personal and hygiene products. All Folene Packaging films are FDA- and USDA-approved for use with food and hygiene products to give that extra layer of protection. Let consumers confidently choose your product, knowing they get pure quality every time.

Unitize Retail Multipacks to Increase Sales

Glossy shrink film makes it easy to unitize multiple items into a single, convenient package for consumers to add to their shopping carts. Package family packs, multi-packs, buy-one-get-one-free offers, and promotional items together without needing to disrupt your production line. Increase brand reach and sales with retail shelf-ready unitized packages.

Eco-Friendly Packaging for Retail

57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact (IBM and the National Retail Federation Research). Choosing more sustainable retail packaging can help set your brand apart from the competition and snag some loyal, eco-conscious customers along the way.

As a member of the Sustainable Packaging Coalition, Folene Packaging, LLC is committed to offering eco-friendly retail packaging options to retailers for a greener future. You’ll find all of our non-irradiated Flxtite® polyolefin shrink films are fully recyclable. In addition, our Ecolene® film is a compostable retail packaging film that decomposes naturally. Ecolene® offers complete biodegradable properties without compromising retail display shelf appearance or performance. Start your brand’s journey towards greener packaging today.

Custom Retail Packaging: Increase Brand Recognition

Your packaging design shapes potential customers’ first impressions of your brand. Customizing your retail packaging film lets you capitalize on a prime branding opportunity. With custom-printed film options in up to 6 colors, you can create memorable customer experiences and build long-lasting customer loyalty. Your packaging design should display your brand’s uniqueness with on-brand colors, logos, copy, and QR codes—all presented distortion-free on your product packaging.

Case Study: Flxtite® AP-1 As An Excellent Alternative to Okura Vanguard® Retail Packaging Film

After an impressive test run, a New Mexico cotton swab plant switched from Okura Vanguard polyolefin film to Folene Packaging’s Flxtite® AP-1 retail film. The film performed flawlessly with no adjustments to shrink packaging equipment, and the results were clearer and glossier with obvious cost savings.

Folene Packaging: Partnering with Retailers for Over 30 years

Folene Packaging, LLC is the alternative source for premium retail packaging solutions for over 30 years. Our wide selection includes all types of retail display films in various gauges and sizes. We also provide customization options for single-wind sheeting to meet your specific retail packaging needs. Experience superior film quality compared to popular brands, accompanied by our customer-centric service at every stage of the process.

What to look for in a retail display film supplier:

With over 30 years in the packaging industry, we know what our customers appreciate most when it comes to their film suppliers. Here are the four main qualities to seek in a retail display film supplier if you’re considering switching:

  1. Quality and performance of the film
  2. Cost-effectiveness
  3. Availability of technical representatives at the test site
  4. Ability to meet specific requirements and grade for test-run


At Folene Packaging, you’ll get all of this and more with our customer-centric approach and full technical support behind every roll of our shrink film. Contact us today to get started.

Retail Display Use Cases:

The retail applications for our top-quality polyolefin shrink films are endless, but here are just a few applications from our customers:

  • Packaged produce
  • Bakery items
  • Refrigerated and frozen foods
  • Family packs of snacks, cereals, cleaning supplies, etc.
  • Gift box plastic overwrap (candies, chocolates)
  • Over-the-counter medications and nutritional supplements
  • Toys and games
  • Electronic devices
  • Greeting cards
  • Books and magazines
  • Personal Care and Hygiene products (shampoos, conditioners, deodorants)

Enhance your retail displays and positively influence sales with glossy polyolefin shrink film.

Case Study: Disposable Plates and Cups Manufacturing Industry

A manufacturer of disposable plates and cups was packaging their products in 125-thick gauge polyethylene shrink film. Their retail chain-store customers complained that the packages were improperly shrunk and were not transparent or glossy enough for retail display. The disposable cup manufacturer switched to 60 gauge Flxtite® AP-X single-wind film to run on their existing equipment. They enhanced their products’ packaging and satisfied their retail chain-store customers’ requirements without sacrificing costs.

Enhance your retail displays and positively influence sales with glossy polyolefin shrink film.

Request a Quote

Contact Us